Chủ Nhật, 26 tháng 7, 2015
1. Roger Federer
2. Tiger Woods
3. Phil Mickelson
4. LeBron James
5. Kevin Durant
6. Rory McIlroy
7. Novak Djokovic
8. Rafael Nadal
9. Mahendra Singh Dhoni
10. Cristiano Ronaldo
11. Kobe Bryant
12. Maria Sharapova
13. Lionel Messi
14. Usain Bolt
16. Andy Murray
17. Kei Nishikori
18. Derrick Rose
19. Floyd Mayweather Jr.
20. Serena Williams
Roger Federer has emerged as the most marketable sports star in the world, as tennis heroes dominate the latest power list prepared by the London School of Marketing (LSM).
Despite his loss in the Wimbledon final to Novak Djokovic, Federer is considered one of the most influential persons in the world. The Swiss player, who has 17 Grand Slam singles titles to his credit, missed his chance to grab his eighth Wimbledon title.
"He may not have won Wimbledon this year, but it's Federer's personal characteristics which sponsors find so attractive," said Jacques de Cock, faculty member at the London School of Marketing.
Tennis stars feature prominently throughout the rest of the top 20 list, which weighs sports stars based on their influence when it comes to attracting sponsors and advertising.
Novak Djokovic ranks seventh on the list, followed by Rafael Nadal. Maria Sharapova and Serena Williams – the only two women to make it into the top 20 – claim the twelfth and twentieth spots, respectively.
While compiling the list, LSM researchers looked at the brand value of the individuals along with their current income from sponsorship and the percentage of their total earnings it accounted for as well as their social media presence.
Golfer Rory McIlroy and Andy Murray are the only UK nationals on the list, having secured the sixth and sixteenth ranks, respectively.
Soccer sensation David Beckham has been excluded from the list in 2015, as he has officially retired.
According to LSM research, companies spend around £500m (€715.9m, $778m) on the top 100 best paid athletes in the world and this represents 25% of their combined total income.
"Sport is the obvious way to do this due to the 'hero' status of many sportsmen," de Cock said.
"Sports stars are also brilliant vessels for increasing brand awareness purely down to the sheer volume of people who watch sport."
The full power list is given below.
1. Roger Federer – Tennis
2. Tiger Woods – Golf
3. Phil Mickelson – Golf
4. LeBron James – Basketball
5. Kevin Durant – Basketball
6. Rory McIlroy – Golf
7. Novak Djokovic – Tennis
8. Rafael Nadal – Tennis
9. Mahendra Singh Dhoni – Cricket
10. Cristiano Ronaldo – Football
11. Kobe Bryant – Basketball
12. Maria Sharapova – Tennis
13. Lionel Messi – Football
14. Usain Bolt – Track
15. Neymar – Football
16. Andy Murray – Tennis
17. Kei Nishikori – Tennis
18. Derrick Rose – Basketball
19. Floyd Mayweather – Boxing
20. Serena Williams - Tennis
Thứ Năm, 16 tháng 7, 2015
It is a well established fact that former tennis No. 1 Boris Becker is a firm member of Team Djokovic. The coach of the current world no. 1 has been a regular at Novak Djokovic's matches and cheering from the sidelines. If the German's Facebook posts are anything to go by, he is completely devoted to his ward and Djokovic himself credits his coach for his success in the last year or so.
On Sunday at the Wimbledon finals as well, we saw Becker in the stands cheering on Djokovic as he beat Roger Federer in the men's final. Djokovic celebrated his third title and the champion went on to say that his trophy was as much Becker's as his, dedicating his victory to the coach.
Which is why it comes as a great surprise when Becker took to Facebook to proclaim that Roger Federer is the greatest tennis player of our time. "Great respect for Roger Federer! He is our GOAT( greatest of all time ). He has changed tennis forever and will continue to do so...," he wrote.
What makes this unusual post even more intriguing is the fact that Federer and Becker are not known to be on the best terms. In the not so distant past, Becker had said some not-so-flattering things about Federer in his book, saying that 'it is an “open secret” in the tennis world that Roger Federer and Novak Djokovic dislike one another.
Becker wrote, "The reason Roger is one of the highest-paid athletes of all time is because he's liked by everybody. But think about this - you can't possibly be liked by everybody... He makes good money out of his image, but would he make less if we saw a bit more of his true feelings?"
Federer had retorted saying that Becker was once his idol and he did not appreciate such comments from him. "He should know me well enough to know that I'm a relaxed guy. It's always dangerous when you are talking a lot. Sometimes you say things you should not...It is well know that I initially had problems with Novak's manner on court but now he behaves wonderfully and fairly. I have no problem with Novak... Of course I don't like what he said - after all he was once my idol."
While Becker went on to clarify on Twitter that he was misinterpreted, the whole episode did leave a rather bad taste. This was aggravated by the fact that Federer and Djokovic are fierce rivals on field.
While we do not know what prompted this praise by Becker or what it means for the Federer-Djokovic relationship, it does show that Becker seems to be moving beyond his previous opinions on Federer and is willing to acknowledge the same.
Roger Federer has gone to extraordinary lengths to get a good night's sleep before today's Wimbledon final – renting TWO houses to avoid being woken by his young family.
He is living in one with his tennis team, while the other is for wife Mirka and their two sets of twins – 14-month-olds Leo and Lenny, and Myla Rose and Charlene Riva, almost six.
Each home is worth £4 million, and renting both for the fortnight will have cost Federer around £30,000.
A source said: 'Roger had to be sure of getting a good night's sleep, but he still wanted his family with him so the simplest solution was to rent two houses. Judging by the way he has performed this year, it's working perfectly.'
The world number two will look to become the first man to win an historic eighth Wimbledon title when he plays the reigning champion Novak Djokovic in today's final.
The super Swiss blew Andy Murray away in Friday's semi-final with a breathtaking display on Centre Court, winning 7-5, 7-5, 6-4.
Federer, 33, currently shares the record of seven wins with American Pete Sampras and victory would make him the oldest Wimbledon winner in the Open Era.
World number one Djokovic, 28, beat Federer in the 2014 final for his second title at SW19 in what was a memorable five-set classic.
The Serbian trails 20-19 in their head-to-head record since 2006, but has the better of the Swiss this year having beaten him twice already.
Speaking ahead of the final, Federer, who last won a grand slam in 2012 (when he beat Murray at Wimbledon), said: 'I'm just happy to be back in a final. I'm very pleased how well I'm playing. But I need to keep it up for one more match to really make it the perfect couple of weeks.'
Federer's wife Mirka, herself a former professional tennis player, with their elder twins Myla Rose and Charlene Riva, almost six
The seven-time Wimbledon champion defeated Britain's Andy Murray with a superb display on Friday
Federer, 33, is three years older than Arthur Ashe was when he won Wimbledon in 1975 and the oldest man in a final since Ken Rosewall, who was 39 when he lost to Jimmy Connors in 1974